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ABOUT US
Type Standards LLC is a consulting firm specializing in font technology standardization, and provides IPR analysis and development services. Dr. Vladimir Levantovsky founded the company in 2020, where he is CEO and Principal Consultant. He brings to Type Standards a strong background in font standards and font technology, backed by decades in technical leadership roles in the printing and imaging fields. Today, Dr. Levantovsky works with clients to help them navigate and succeed in the complex, evolving world of technology standards for a wide range of global markets and marketplaces.
Prior to Type Standards, Dr. Levantovsky was instrumental in the creation of open technology standards that reshaped the digital media landscape and influenced new features in consumer electronics devices, interactive digital TV broadcasting, and on the Web. Successful standardization of font technology led by the ISO and W3C, both of which Dr. Levantovsky served in influential roles, helped bring about high-quality, interactive media content to consumers, and created new, multi-million dollar market opportunities for font technology licensing, font production and sales for multimedia and Web applications, interactive digital ads, and Web font services.
EXPERTISE
Dr. Levantovsky brings many years of industry experience, technical leadership and innovation. In his nearly 20 years at Monotype, Dr. Levantovsky was a key contributor to various research initiatives. He also managed the development of the company's IP portfolio and was responsible for developing technology standardization strategy. In addition, he collaborated with various standards organizations and led the development of a new generation of technology standards that changed the typographic face of media and Web applications, including:
- Serving as a US National Body delegate and a member of the “Motion Pictures Experts Group” (MPEG) Committee, conducting its work as part of the ISO/IEC JTC 1/SC 29.
- Serving as the ISO Project Lead / Editor, and the Chair of Font Format subgroup responsible for the development of ISO “Open Font Format” and other core font technology standards since 2002 – making widely popular, advanced OpenType® technology available for all devices and application domains.
The ubiquitous adoption of “Open Font Format” revolutionized the world of digital TV, mobile phones, and many types of consumer electronics devices and media applications. - Serving as a Chair of Web Fonts Working Group at W3C that, since 2009, successfully developed and deployed new Web fonts technology (WOFF 1.0 & WOFF 2.0).
Mass adoption of new Web font technology by all major browsers offered significant benefits to Web authors and designers, driving the technology adoption by all major websites and introducing new market and business opportunities for font designers, font vendors, and Web font service providers.